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1 slogan; catchphrase
Реклама: слоган (броская реклама, лозунг) -
2 slogan
1. n лозунг, призыв; девиз2. n ком. рекламная формула3. n боевой кличСинонимический ряд:1. catchword (noun) byword; catchphrase; catchword; phrase; shibboleth; watchword2. motto (noun) aphorism; axiom; buzz word; catch phrase; cry; device; jingle; legend; logo; maxim; motto; rallying cry -
3 buzz word
1. преим. ирон. учёное или специальное словечко; слово, способное произвести впечатление на непосвящённогоbuzz word of technology — «умные» технические термины
2. усилительное слово, используемое в профессиональном жаргонеСинонимический ряд:byword (noun) byword; catchphrase; catchword; motto; password; shibboleth; slogan; watch word -
4 byword
1. n поговорка, крылатое слово2. n любимое словечко; присловьеhis favourite byword — словечко, которое он любит употреблять к месту и не к месту
3. n олицетворение, символhe has become a byword for them, a synonym for strength — он стал для них символом; олицетворением силы
4. n отрицательный примерСинонимический ряд:1. catchword (noun) catchphrase; catchword; phrase; shibboleth; slogan; watchword2. image (noun) image; model; symbol; type3. maxim (noun) adage; aphorism; apothegm; catch phase; maxim; motto; proverb; saw; saying; word4. nickname (noun) byname; hypocorism; nickname; sobriquet5. scapegoat (noun) scapegoat; scorn; standing joke; target -
5 catchword
1. n пренебр. модное словечко; лозунг; удачно пущенное словцо2. n театр. реплика3. n полигр. колонтитул4. n полигр. кустода5. n полигр. заглавное слово6. n полигр. характерное слово заглавия книгиСинонимический ряд:byword (noun) buzz word; byword; catchphrase; countersign; motto; password; phrase; shibboleth; signal; slogan; watch word; watchword; word -
6 motto
1. n девиз; лозунг2. n эпиграф3. n геральд. надпись на гербе4. n муз. главная темаСинонимический ряд:1. battle cry (noun) battle cry; cry; rallying cry; slogan; war cry2. principle (noun) credo; formula; principle; rule; tenet; truism3. saying (noun) adage; aphorism; axiom; byword; catchphrase; catch-phrase; catchword; maxim; saying -
7 phrase
1. n фраза, словосочетание, выражение, оборотwe did not like his choice of phrase — нам не понравилось то, как он это сказал
catch phrase — фраза, напечатанная выделительным шрифтом
2. n идиоматическое выражение3. n меткое выражение4. n фразы, пустые слова5. n язык, стиль6. n лингв. грамматический оборот7. v выражать словами; формулировать8. v называть; характеризоватьhe is supremely original, it is quite difficult to phrase him — он чрезвычайно оригинальный человек, его очень трудно охарактеризовать
9. v муз. фразироватьСинонимический ряд:1. catchword (noun) byword; catchphrase; catchword; shibboleth; slogan; watchword2. expression (noun) clichй; expression; idiom; locution; maxim; proverb; saying; utterance3. group of words (noun) clause; construction; excerpt; group of words; passage; sentence; term; unit; word group4. wording (noun) diction; parlance; phraseology; phrasing; verbalism; verbiage; wordage; wording5. word (verb) couch; express; formulate; put; style; word -
8 shibboleth
1. n библ. шибболет2. n книжн. примета для опознания3. n книжн. тайный пароль4. n неодобр. ходячее словечко, избитый лозунг5. n неодобр. предрассудок; традиционное предубеждениеСинонимический ряд:1. badge (noun) badge; hallmark; idiosyncrasy; mannerism; trademark2. byword (noun) buzz word; byword; catch phrase; catchphrase; catchword; motto; phrase; slogan; watch word3. commonplace (noun) banality; bromide; cliche; commonplace; platitude; prosaicism; prosaism; rubber stamp; tag; truism4. password (noun) countersign; cue; password; signal; watchword -
9 watchword
1. n пароль2. n лозунг, девиз; призыв, кличСинонимический ряд:1. catchword (noun) byword; catchphrase; catchword; motto; phrase; slogan2. password (noun) countersign; cue; password; shibboleth; signal; word
См. также в других словарях:
catchphrase — UK US /ˈkætʃfreɪz/ noun [C] ► MARKETING a phrase that is often repeated and becomes connected with a particular organization, product, person, etc.: »What we need now is a catchphrase for the marketing campaign. »His catchphrase, Make my day ,… … Financial and business terms
catchphrase — [kach′frāz΄] n. a phrase that catches or is meant to catch the popular attention: also written catch phrase * * * catch phrase n. A phrase in wide or popular use, especially one serving as a slogan for a group or movement. * * * … Universalium
Slogan — Slo gan, n. [Gael. sluagh ghairm, i.e., an army cry; sluagh army + gairm a call, calling.] The war cry, or gathering word, of a Highland clan in Scotland. Sir W. Scott. [1913 Webster] 2. Hence: A distinctive motto, phrase, or cry used by any… … The Collaborative International Dictionary of English
slogan — [n] motto byword, catchphrase, catchword, expression, idiom, jingle, phrase, proverb, rallying cry*, saying, shibboleth*, trademark*, war cry*, watchword; concept 278 … New thesaurus
slogan — slo|gan [ˈsləugən US ˈslou ] n [Date: 1500 1600; : Scottish Gaelic; Origin: sluagh ghairm army cry ] a short phrase that is easy to remember and is used in advertisements, or by politicians, organizations etc →↑catchphrase ▪ an advertising slogan … Dictionary of contemporary English
slogan — [16] Slogan is a Gaelic contribution to English. It comes from sluaghghairm ‘war cry’, a compound formed from sluagh ‘army’ and ghairm ‘shout’. English at first used it in its original Gaelic sense, and the metaphorical ‘catchphrase’ did not… … The Hutchinson dictionary of word origins
slogan — [16] Slogan is a Gaelic contribution to English. It comes from sluaghghairm ‘war cry’, a compound formed from sluagh ‘army’ and ghairm ‘shout’. English at first used it in its original Gaelic sense, and the metaphorical ‘catchphrase’ did not… … Word origins
catchphrase — noun Date: 1842 1. a word or expression that is used repeatedly and conveniently to represent or characterize a person, group, idea, or point of view 2. slogan 2 … New Collegiate Dictionary
slogan — I (New American Roget s College Thesaurus) n. watchword, shibboleth, password, byword, motto, maxim. II (Roget s IV) n. Syn. catchword, rallying cry, trade mark; see motto , proverb . III (Roget s 3 Superthesaurus) n. catchphrase, motto,… … English dictionary for students
slogan — noun familiar advertising slogans Syn: catchphrase, jingle, byword, motto; informal tag line, buzzword, mantra … Thesaurus of popular words
slogan — noun Syn: catchphrase, catchline, motto, jingle; N.Amer.; informal tag line … Synonyms and antonyms dictionary